Template details
- Overview
- Research insights
- Content guidelines
Product details
Purpose: Provide a brief, SEO-rich, overview of the product to help HCPs confirm they are in the right place with clear options aligned to the most relevant next step.
Includes:
- Product images
- Name of product
- Description
- Product attributes (optional)
- Reimbursement resources
- Conversions
- Links to ISW and IFUs
Example design
Overview tab
Purpose: Provide introductory, credible product information to help healthcare professionals learn about a product.
Includes:
- Marketing banner
- How it works
- Product advantages (Flexible content section)
- Clinical overview/summary (Flexible content section)
- Conversions
- Patient fit/compatibilty (Optional, helpful for SEO/GEO)
- Sign up for updates
- FAQ module
Example design
Clinical data tab
Purpose: Highlight key clinical benefits with clear pathways to deeper clinical content to help healthcare professionals evaluate a product, therapy, or treatment's safety, efficacy, and overall clinical benefits.
Includes:
- Clinical summary overview
- Clinical data blocks
Example design
Tech specs tab
Purpose: Provide detailed product sizing, compatibility, and configuration details.
Includes:
- Title
- Table
Example design
Ordering information tab
Purpose: Provide ordering details, product codes, available configurations, and information on ordering options.
Includes:
- Title
- Table
- Ordering options
Example design
Training tab
Purpose: Provide structured training and educational resources to support proper use, integration, and ongoing proficiency with a product.
Includes:
- Training summary overview
- Training block
- Education callout
Example design
Resources tab
Purpose: Provide access to downloads, brochures, and other assets, all in one place, so healthcare professionals can easily find or gather supporting resources for products or their patients.
Includes:
- Featured resource
- Resources list
Example design
Strategy insights
User goals
- Primary: Determine whether the product is appropriate for their patient, practice, and workflow needs.
- Primary: Gather product details to move forward with purchasing, adoption, and implementation.
- Secondary: Understand how this product solves a clinical problem.
Audience/personas
- Primary: Information seeking physician
- Primary: Doctor's who buy
- Primary: Purchaser
- Secondary: Admin
Mental modes
- Primary: Evaluation
- Primary: Validation
- Secondary: Action
- Tertiary: Discovery
Customer journey stage
- Primary: Consideration
- Primary: Decision
- Secondary: Awareness
- Tertiary: Purchase
Calls to action
- Primary: Contact a representative
- Secondary: Reimbursement
Sitemap/IA
/en-US/medical-specialties/name-of-medical-specialty