Template details
- Overview
- Research insights
- Content guidelines
Hero
Includes:
- Name of trial
- Description for SEO
Example design
About the trial
Intro: Provide information that gives the background and purpose of the study.
Trial summary download (optional): Include a link to download or view a printable version of the trial summary or to provide more dense trial summary details.
Third-party trial link (optional): Include a link to the third-party trial summary to convey transparency to the user .
Example design
Key findings
Lead with the main takeaways from the trial and highlight key data points to help users quickly understand the benefits of trial data.
Example design
Study design and methods
Include details of how the study was setup and the methods used to get the key data. For SEO and GEO, include text descriptions and support with relevant charts or graphs.
Example design
Conclusions
Use this section as the closing arguments for the trial results, which can reiteriate benefits, how the study was done, patient population, or other details.
Example design
Related content
Include products in the study and related trials to allow users to discovery more content or connect to product details as they move through their journey from consideration to decision.
Example design
Example design
Contact CTA
Include a CTA that prompts to contact BSC to learn more about the clinical trial or to get in touch with a sales rep to learn more about the products in the study. This could be a lead gen opportunity.
Example design
Frequently asked questions
Add frequently asked questions to the bottom of the page to support GEO and discovery through LLMs. Keep this question/answer format focused on specific, high ranking queries related to the study, that don't fit in the flow of the page.
Example design
References
Include references at the bottom of the page to provide links to indications, safety, and warnings for specific products mentioned in the page and to support claims made in the copy of the page.
Example design
Strategy insights
User goals
- Primary: Learn about new products, treatments, or therapies and understand their clinical value.
- Secondary: Determine if the product will benefit their patients and practice and is worth exploring for adoption.
Audience/personas
- Primary: Information seeking physician
- Primary: Doctor's who buy
- Primary: Admin
Mental modes
- Primary: Evaluation
- Primary: Justification
- Secondary: Discovery
Customer journey stage
- Primary: Consideration
- Secondary: Awareness
Calls to action
- Primary: Explore product details
- Primary: Explore related clinical trials
- Secondary: Contact a representative
Sitemap/IA
PDP child page: /us/en/healthcare-professionals/products/product-category/product-detail-page/clinical-trial-summary
Flagship child page: /en-US/products/product-category/flagship-page/clinical-data-landing-page/clinical-trial-summary