Template details
- Overview
- Research insights
- Content guidelines
Overview page (home)
Purpose: Provide introductory, credible product information to help healthcare professionals learn about a product.
Includes:
- Hero
- How it works
- Products in the system
- Product advantages
- Conversions
- Training callout
- Sign up for updates
Example design
Clinical landing page
Purpose: Highlight key clinical benefits with clear pathways to deeper clinical content to help healthcare professionals evaluate a product, therapy, or treatment's safety, efficacy, and overall clinical benefits.
Includes:
- Hero
- Clinical summary overview
- Clinical data blocks
- Sign up for updates
Example design
Products page
Purpose: Provide introductory, credible product information to help healthcare professionals learn about a product.
Includes:
- Hero
- How it works
- Products in the system
- Product advantages
- Conversions
- Training callout
- Sign up for updates
Example design
Training page
Purpose: Provide structured training and educational resources to support proper use, integration, and ongoing proficiency with a product.
Includes:
- Hero
- Training summary overview
- Training block
- Education callout
- Sign up for updates
Example design
Resources page
Purpose: Provide access to downloads, brochures, and other assets, all in one place, so healthcare professionals can easily find or gather supporting resources for products or their patients.
Includes:
- Hero
- Featured resource
- Resources list
- Sign up for updates
Example design
Strategy insights
User goals
- Primary: Understand how this product solves a clinical problem.
- Primary: Determine whether the product is appropriate for their patient, practice, and workflow needs.
- Secondary: Gather product details to move forward with a decision and adoption by presenting information to peers and decision makers (value analysis committee).
Audience/personas
- Primary: Information seeking physician
- Primary: Doctor's who buy
- Primary: Admin
Mental modes
- Primary: Learning
- Primary: Discovery
- Secondary: Evaluation
- Tertiary: Validation
Customer journey stage
- Primary: Awareness
- Primary: Consideration
- Secondary: Decision
- Secondary: Implementation
- Tertiary: Support
Calls to action
- Primary: Explore clinical data
- Primary: Explore products in the system
- Secondary: Reimbursement
- Tertiary: Contact a representative
Sitemap/IA
/en-US/medical-specialties/name-of-medical-specialty