- Overview
- Research insights
- Touchpoints
Core attributes
- Title
- Visual (animation or diagram)
- Explanation
- Optional link to deeper technical content
Calls to action
- Primary: Watch how it works
- Secondary: Explore more technical content
Do's and don'ts
Do:
- Include visuals that clarify the mechanism of action, not decorate the section.
- Include an animation and ensure it's paired with a visible text explanation.
- If animation is not used, provide a simple explanatory diagram.
- Do provide concise information; deeper detail should be optional.
- Ensure the video animation is brief and clearly explains the mechanism of action.
- Include a video description that describes the video to support SEO and GEO.
Don't:
- Do not pair video animation with dense information.
- Do not use decorative imagery or promotional videos for your visual.
- Do not include long, scrolling sections or excessive amounts of information.
- Do not hide key information in accordions or tabs.
- Do not use a promotional tone in learning contexts.
- Do not use overly dense explantations or technical language.
User research
Goals:
- Understand how a product, therapy, or treatment works to solve a clinical problem or evaluate the product for their patients and practice.
Mental mode:
- Learning
Customer journey stages:
- Awareness
- Consideration
Personas:
- Information seeking physician
- Doctor's who buy
- Admin
Touchpoints
Experiences:
Related concepts: