- Overview
- Research insights
- Touchpoints
Core attributes
- Title
- Type of data
- Trial date
- Reference
- Description
- Data points
- Links
Calls to action
- Primary: View full trail summary
- Secondary: View original trial details on a known publication
Do's and don'ts
Do:
- Include the trial name and description to help healthcare professionals recognize clinical data.
- Include a link to a third-party trial summary for trust and transparency.
- Ensure the description and data points are concise.
- Use a clean, organized layout with minimal decoration.
- Ensure the title is an exact or close match to the trial name.
- Use proper semantic heading structure to support SEO and GEO.
Don't:
- Do not use overly long descriptions or excessive data points.
- Do not create a busy layout with excessive decoration.
- Do not mix promotional or sales-driven content with clinical content.
- Do not use marketing language to describe the trial name.
User research
Goals:
- Understand how a product, therapy, or treatment works to solve a clinical problem or evaluate the product for their patients and practice.
Mental mode:
- Learning
Customer journey stages:
- Awareness
- Consideration
Personas:
- Information seeking physician
- Doctor's who buy
- Admin
Touchpoints
Experiences:
Related concepts: