About this template
The medical specialty page template contains components and patterns that are aimed at driving users to product content – while still providing specialty level marketing content.
This template is made up of 2 sections:
- Product navigation – focused on getting users to product content by highlighting specific products and showing categories of products we offer for a given specialty.
- Marketing content – focused on helping users understand content offerings at the specialty level such as procedural and training content and highlighting content that differientiates us from our competitors.
Spacing guidelines
Coming soon.
Product navigation
This section is made up two primary subsections: Most visited and browse by product category.
These subsections are key in helping users navigate to specific products for a specialty, get to a product category for a specialty, or to explore all products for a specialty.
Pattern: Link list
Variation: Most visited (Most visited tab)
Browse product categories
Pattern: Product group
Variation: Centered - 4 items
Note: The section title was removed because it falls under the "why choose this product" title at the top of the section.
Marketing content
This section contains marketing information at the specialty level.
Recommended content
- Highlighting a new product, therapy, treatment, or clinical data
- Calling out therapies and treatments
- Calling out training and linking to EDUCARE
Other content recommendations
When including other content on this page, prioritize product related content, group related content together, and avoid mixing different types of content under the same section (ex: clinical with business or services).
Pattern: Callout
Variation: Banner callout - assertive (Banner tab)
Products by procedure
Discover products for procedures and treatments for this specialty.
Pattern: Callouts
Variation: Offset centered aligned - white background with shadow (Offset tab)
Education and training
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Pattern: Callouts
Variation: 2 column callout - offset (2 column tab)
Highlights
Highlight title
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Highlight title
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Highlight title
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Pattern: 3-up content layout
Variation: Single row with background + arrows (Containers tab)